The World Cup has brought a battle of the typographic superpowers in Wim Crouwel of Holland and Neville Brody of England. Both designers were commissioned by Nike to design the typeface and numbers for the kits to be worn during World Cup 2014.
Brody said of his design “The core inspiration was to focus on the intersection between flair and workmanlike reliability.” Not sure if he’s a football fan but there’s not much flair in this England team. The kit is an all white affair that harks back to the last World Cup in Brazil in 1970 when England wore the same combination going away from the regular dark blue shorts. If I’m honest I find the typeface clean but a little bland. Wim Crouwel on the other hand has captured the glory years of Dutch football with a 70’s inspired modern gridnik style design. And anyone that can include interlocking ligatures in player names on the back of their shirts, wins it for me.